Monashee Collective
Inspire and reward individuals to take action for their health, community, and the planet.
TEAM
Designer, Developer, Client
PROJECT TIMELINE
8 weeks
ROLE
UX Research & Design
TOOLS
Sketch, Invision, Adobe
Overview
Monashee Health Collective is a health domain iOS app designed by the design and engineering team. It serves the Okanagan community by offering therapies like Chiropractic, Physiotherapy, RMT, and Visceral Somatic Therapy, promoting health and wellness. Monashee is a registered B-Corp, prioritizing People, Planet, and Profit.
Goals
Create an iOS app, "Monashee Health Collective," designed to enhance the well-being of residents in Vernon, Okanagan. This app will provide holistic resources for improved physical, mental, and emotional health, fostering community connections.
Problem
Unify health apps while addressing brand recognition, diverse user preferences, and sustainable integration.
My Contribution
I clarified client needs via audio, documented insights, suggested app inspirations, contributed to brainstorming, shaped user personas, organized features, designed onboarding & reward flows, and presented project details.
Research & Findings
CLIENT MEETING & CHALLENGE
After initial research, my team and I met with Dr. Piper, our client, to understand his goals. He aimed to grow his business and integrate the functionalities of three apps (Strava, MyOutcome, Jane) used by his patients. Completing this in 3 weeks was challenging.
COMPETETIVE ANALYSIS
Brainstormed a holistic approach, aligning health, community, and environment. Researched these apps and conducted surveys/interviews, finding that users, mainly females aged 35-54, valued mobility, education, and simplicity.
LIKES & DISLIKES
Mobility, education (rewarded with points), interest in local products, recycling, and charity; value simplicity, intuition, and accuracy.
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A secondary interest in social and tracking features, low enthusiasm for composting, sustainable transport, & consuming less meat; minimal interest in competition.
TESTING & CONSTRAINTS
Despite client location constraints, conducted user testing to gauge instant reactions to existing apps.
Survey & User Interview
DATA FINDINGS
Shared community and age groups lead to similar surveys and interview data.​​
DEMOGRAPHICS
35-54 age range, 74% female audience.
PREFERENCE
94% related to a holistic lifestyle; 71% liked the app idea.
LIKES
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Mobility is crucial for users.
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Education is rewarded with points.
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Interested in local products, recycling, and charity.
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Value simplicity, intuition, and accuracy.
DISLIKES
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Secondary interest in social and tracking.
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Low enthusiasm for composting, sustainable transport, & less meat.
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Minimal interest in competition.
UX Design Strategy
Focus On The Customer
Recognizing the customer's lifetime value, the app aims to nurture a lasting relationship by consistently delivering value and adapting to the user's changing healthcare requirements.
Understand Customer's Need
The app ensures personalized healthcare management by deeply understanding the customer's needs and fostering trust and reliability through a user-centric approach.
Know Customer Lifetime Value
With an empathetic perspective, the app strives to think and feel like the customer, crafting an intuitive experience that resonates with their emotions and concerns.
Think And Feel Like The Customer
With an empathetic perspective, the app strives to think and feel like the customer, crafting an intuitive experience that resonates with their emotions and concerns.
Build Whole Product Solutions
With an empathetic perspective, the app strives to think and feel like the customer, crafting an intuitive experience that resonates with their emotions and concerns.
Pivot!
User interviews clarified the project's direction and identified a key need that aligns with the creation of the 'Monashee Health Collective' iOS app. The app aims to enhance the well-being of the Vernon, Okanagan community by providing holistic resources for physical, mental, and emotional health, and by fostering stronger community ties.
Goals
Define
USER PERSONA
In the planning phase, I collaborated with the team to sort the cards and flesh out the actual data to create a persona, journey map, storyboarding, and user flow.
Introducing Maddison Campbell, a 36-year-old from North Okanagan. An enthusiast for fitness, she enjoys yoga, cycling, and hiking. Maddison faces challenges in connecting with similar individuals and seeks captivating reading materials and videos aligned with her interests.
STORYBOARD
Maddison, our persona, eagerly plans a biking adventure but is let down when her friends decline. Riding alone dampens her excitement and leaves her disheartened.
USER JOURNEY
The journey map displays the emotional ride seen on the storyboard. Aimed to empathize with user struggles and capture their reactions at various stages.
FEATURE PRIOROTIZATION & MIND MAPPING
At this stage, the team determined the project's Minimum Viable Product (MVP), which includes essential features for early customer satisfaction and future feedback for development.
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As shown in the image, there are two scales: X for effort and Y for value. Through the priority matrix chart, I identified crucial app features.
Feature Priotization
Mind Mapping
Based on research, identified nice-to-have and must-have features:
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Education was precious and low effort.
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Activity tracker ranked second, with the highest effort needed in 6 weeks.
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The reward system ranked third, highly valuable with moderate effort.
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The social component was non-essential, requiring some effort.
USER FLOW
After setting our goals and analyzing the data, I had a brainstorming session with team members to flesh out ideas for the first flow of an app. Initially, each individual had a different concept for creating a tracker. However, after defining the project's Minimum Viable Product (MVP) and considering the time constraints, we decided to proceed with a reward system that garnered interest from users and clients.
The image below shows the user flow for onboarding, activity logging, and redeeming points within the app."
Here are the changes I made:
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Changed "first flow" to "initial flow" for clarity.
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Clarified the sentence about individual concepts and the decision to proceed with the reward system.
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Added "(MVP)" after "Minimum Viable Product" for clarification.
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Reorganized and clarified the last sentence about the images and the user flow.
ONBOARDING
Maddison, our user persona needs to create an account on the Monashee Collective app. She can open the app and click the 'Start' button. Based on the two available options in the user flow, she can either proceed as an existing user and log in directly, or if she's a new user, she can sign up and create a new account by following the onboarding steps."
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Changes made:
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Changed "Suppose Maddison" to "Let's consider Maddison" for better sentence flow.
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Added "the" before "Monashee Collective app" for proper noun usage.
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Changed "click on the start button" to "click the 'Start' button" for conciseness.
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Reworded the sentence about the user flow for better clarity and readability.
REWARD
Maddison can easily navigate by using the bottom toolbar to go directly onto the reward page. She can then log her favorite activity and add a reward point for the activity she performed.
REDEEM
To redeem the reward points, Maddison can click on the redeem button, and then she can claim the available deal for her which she earned by performing activities.
Design
I started sketching the initial prototype based on the user flow. The first sketch included the tracker, reward system, user profile, and educational and social components.
USABILITY TEST
My team and I did 8 usability tests, I found bugs and missing content by receiving feedback from users on which I reiterated to find solutions and make the experience better. Modifications based on user feedback are below:
Onboarding
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Users were confused about lots of options, and while selecting topics. They weren’t sure what activity they had chosen which was also similar in the second image of a mid-fidelity wireframe. However, the outcome came after various iterations users had more topics to explore and select which you can in being hashtags which made it clearer than the first one.
Rewards System
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Initially, activity lists and rewards were on a separate page by which users had to make several clicks to complete a single task. So to make it simple and easy for the users we created a Pie chart that displays the number of activities performed and also displays the rewards achieved by doing activities by the user.
Blank and Active State
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Blank State: Initially, activity lists and rewards were on a separate page, and users had to make several clicks to complete a single task. So to make it simple and easy for the users we created a Pie chart that displays the number of activities performed and the rewards achieved by doing activities by the user.
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Active state: On the right side, it showcases when a user is in active mode on the app “after six months”. It will then look like an active user profile where friends are added and activity log details can be seen.
App Benefits
EMPOWERING COMMUNITY WELLNESS
Monashee promotes community wellness with intuitive interfaces and curated content. By connecting users with local health resources, it fosters a supportive environment for proactive well-being. From mental health awareness to healthy lifestyle choices and community events, Monashee is dedicated to enhancing overall wellness.
SETTING MONASHEE APART
This app stands out in the competitive market by providing innovative solutions and unique experiences within the Monashee Health Collective. From personalized wellness plans tailored to individual goals to interactive health tracking features designed for seamless integration into daily life, it offers a range of solutions customized to meet users' diverse needs and preferences.
SETTING MONASHEE APART
This app stands out in the competitive market by providing innovative solutions and unique experiences within the Monashee Health Collective. From personalized wellness plans tailored to individual goals to interactive health tracking features designed for seamless integration into daily life, it offers a range of solutions customized to meet users' diverse needs and preferences.
DRIVING REVENUE GROWTH
Partnering with nearby grocery stores, Monashee utilizes its platform to offer exclusive discounts and promotions, enhancing the user experience and driving revenue through increased engagement and sales. This supports local businesses in Vernon, Canada, contributing to the growth of the local economy and promoting sustainability.
ENHANCING HEALTH RESULTS
empowers people to achieve better health outcomes by providing personalized assistance and guidance. Users may confidently navigate their wellness journeys because of specific strategies and ongoing support, resulting in better health results and general well-being.
Final Prototype
Future Consideration
MACHINE LEARNING
This can utilize activity log data to personalize the educational content in the user's library.
CHALLENGES & COMMUNITY GROUP
It can also include an option to 'challenge your friends' within the group to motivate people to engage in activities. Additionally, it could serve as a platform to connect with like-minded individuals in the community.
TIERED POINT SYSTEM
Our client wanted to retain this system, which keeps a record of their patients' active time. For example, Maddison rides a bike for an hour or half an hour, and the system tracks the time.
FRAUD PROOFING
A trusted issue factor is how we can ensure that users are entering data honestly. For instance, if Maddison is donating clothes to the Salvation Army, they can provide a verification code that she can enter into the app as proof that she performed the activity and is not falsifying the information.
GEOLOCATION
Suppose Maddison went to buy organic groceries and checked in at the store, which would create awareness for that business among my friends.
REAL-TIME TRACKING
Tracking activities are performed based on specific sophisticated metrics, such as composting, cycling, and dancing.
Conclusion
The Monashee Health Collective project was an enlightening experience in exploring the health domain, covering aspects of health, social, and environmental concerns. This initiative not only aimed to enhance individual wellness but also sought to integrate community involvement through a user-friendly digital solution. Our efforts in research, design, and user engagement strategies have set a foundation for an app that could significantly impact the community's health and cohesion. The collaborative effort with the client and team members was crucial, and I am optimistic about the future development of this app, which will be handled by experienced developers as discussed.
Takeaways!
Here are the top three key takeaways from the Monashee Health Collective project in UX Research & Design:
EMPATHETIC AND INTUITIVE DESIGN
Prioritizing a deep understanding of users' holistic health needs resulted in an engaging and intuitive app experience, enhancing user satisfaction and engagement.
EFFECTIVE FEATURE INTEGRATION
Seamlessly integrating functionalities from three distinct apps into one platform improved usability and ensured a cohesive brand identity.
ITERATIVE DESIGN & FEEDBACK
Utilizing continuous feedback loops throughout the design process led to significant improvements in the app’s usability and functionality, demonstrating the value of an iterative approach in UX design.